The increasing influx of celebrities into the Metaverse is an indication that artists are now eyeing the virtual ecosystem as the next destination to carve a niche for their brands.
Veteran Popster Madonna, also dubbed the “queen of pop,” is the latest entrant into the Metaverse following her acquisition of a Bored Ape NFT valued at $500,60.
The highly acclaimed popster shared on her Twitter account about her new move to the Metaverse after the latest purchase of the NFT collectible. The Bored Ape #4988 is a six-character primate with a sleeveless dress and an S&M hat.
The Metaverse Concierge
Influential and wealthy personalities looking to venture into the Metaverse are facilitated by Monday.
Monday is a cryptocurrency custodial and payment platform that serves the needs of high-net-clients like musicians and other sports players who are interested in purchasing NFT collectibles. It is the brain behind the latest acquisition by Madonna.
The firm deals with mostly high-worth individuals because its NFT transactions cover only high-value collections, hence the lists of popular clients that patronize its services. Some of the prominent fans of the BAYC include Kevin Hart, Snoop Dogg, Meek Mill, and others.
According to the recent data from one of the leading NFT marketplaces, OpenSea, MoonPay had previously purchased 180 ETH valued at $564,000 a couple of days ago, which was later transferred to Madonna’s wallet on the 23rd of March.
However, despite the mass movement of top artists into the NFT space, many of Madonna’s fans were opposed to the move. Fans on the singer’s Instagram page make their feelings known about the move, with others requesting that Madonna delete the post announcing her NFT journey.
Madonna had a history with the crypto industry as far back as 2018 in a partnership with Brad Garlinghouse when the latter was in charge of one of the leading blockchain companies, Ripple. The partnership was done to raise funds for struggling orphans in Miami.
BAYC, A Coven For Celebs
With the new development, Madonna joins an expanding list of artists who have placed their hands on an ape of one of the fastest-growing NFT collections, the BAYC.
The popular Canadian musician, Justin Bieber, seems to have a special liking for the BAYC NFT. He is reported to have made purchases one after the other within a couple of weeks. The latest purchase made by Bieber is $470 worth of NFT. He has previously plunged $1.3 million into buying a Bored Ape NFT worth 500 ETH.
Another well-known artist reported to be a fan of the BAYC NFT is Marshall Mathers, also known by his stage name, Eminem.
The popular American rapper is reported to have splashed about $462,000 for Bored Ape NFT # 9055, which is considered his first. Additionally, the NFT collection costs about 123.45 ETH.
BAYC is not the only NFT collection, but it appears to have attracted the appetite of high-net-worth individuals who are ready to pay to get a slice of its exquisite NFT collectibles.