Latam has become one of the most fertile grounds for any entity or firm that is eager to offer cryptocurrency-related or alternative financial services.
This is what has allowed Nubank to hit a new milestone in the Latam region, making it a digital payment services provider with an enormous following.
Nubank is a digital neobank that is based in Brazil but it has gradually expanded itself to other parts of the Latam region.
Nubank has reached a New Milestone
The success of any business is gauged by its ability to provide services to the customers and offer them enough services so they do not leave the platform.
Therefore, the performance measurement is mainly based on the user base that the platforms are able to achieve.
Nubank has announced that it has recently achieved a major milestone that confirms its success and in the particular region.
According to Nubank, they have built up a strong customer base in the Latam region, which is now over 70 million customers. This is a gigantic number, even more than the largest cryptocurrency exchanges such as Binance and Coinbase.
Nubank has revealed that its overall customer base comes from other areas as well such as Mexico and Colombia. The officials have revealed that from Mexico, they have 3.2 million customers and 400,000 from Colombia.
Major Growth Sectors for Nubank in Mexico and Colombia
As per the Nubank officials, they have witnessed great growth in their business due to the Money Boxes and from their cryptocurrency division.
The company has revealed that in a matter of three months that they registered over 1.7 million users for the Money Boxes, planning, and investment options.
Apart from offering cryptocurrencies through its main platform, Nubank has also launched its cryptocurrency trading application.
The application has also seen a great number of users register and trade at least one cryptocurrency through the platform. As of now, their cryptocurrency trading application has more than 1.8 million registered users.
Through the application, users can buy, sell, and hold cryptocurrencies.
Remarks by David Velez
The founder and CEO of Nubank, David Velez remarked on the expansion of their company. He stated that they have always wanted to operate and offer efficiency to their users.
This is the reason why they have been able to balance their business expansion with their services. Their revenues and products have continued growing and moving in the right direction.
Velez stated that their mission is to make sure their business keeps growing and becomes remains the top choice for their customers for decades.
The company has offered its services to more than 54 million customers in different parts of Latam and Brazil is its top region. Their users have the ability to perform trades in cryptocurrencies and increase their portfolios.